Advertising technology company MediaMath has hired bankers to explore its strategic options, including a possible sale, people familiar with the matter said, as ad tech enjoys a resurgence in deal making and investor interest.
One of MDC Partners’ largest shareholders is opposing the advertising company’s proposed merger with Stagwell Media, a private-equity fund focused on marketing services, saying the terms unfairly favor Stagwell’s investors.
Dentsu is launching a stand-alone division aimed at boosting diversity in the media industry by helping minority-owned companies grow and connecting them to ad buyers looking to direct more dollars to such firms.
This year’s annual spring ritual known as the upfront, in which advertisers commit to buying commercials for fall programming, is expected to bounce back from a tepid 2020 and show more ad dollars migrating to streaming platforms.
On Wednesday, Facebook’s oversight board will decide whether to allow Donald Trump back on its platform. The company has been reaching out to ad agencies to explain it has no sway over the board’s ruling.
香蕉视频苹果下载Intel Senior Vice President and CMO Karen Walker led a brand refresh last year that included an updated logo and the new tagline, “Do something wonderful.” Her team drew on Intel’s history to inspire employees and customers to advance the company’s mission to create technology that changes the world.
香蕉视频苹果下载To tame complexity and elevate experiences, brands can develop a unified approach to customer data. That means connecting signals across touch points and channels, leveraging insights to deliver more personalized interactions, and developing multidisciplinary teams that work in concert to drive measurable business outcomes.
Digital technologies such as virtual waiting rooms, online registration and bill-paying services, and video visits with clinicians can help improve the patient experience and streamline operations in health care. New research from Deloitte offers insights on how health systems can implement consumer-facing technologies and prioritize digital transformation.
COVID-19 has already accelerated market growth for digital reality headgear in some markets, and that trend may continue even after the pandemic ends. Led by purchases by corporations and educational institutions, sales for enterprise and educational use of these wearable headsets will grow by 100% in 2021 over 2019 levels, according to Deloitte Global’s latest Technology, Media, & Telecommunications Predictions report.
The rising costs of raw materials and overseas shipping are putting pressure on manufacturers and creating an opportunity to reconsider pricing strategy. By examining transactions across the business, CMOs and other C-suite leaders can identify inefficient pricing structures and create new ones that optimize the value of products and services.
Life sciences and health care organizations have responded to COVID-19 with purpose, donating products or services and developing new innovations to address the pandemic. Their actions show how a commitment to stakeholders can help guide businesses through a crisis.
Please note: The Wall Street Journal News Department was not involved in the creation of the content above.