But media buyers’ appetite for in-game ads remains middling—for now.
The arrival of a major new ad-seller wouldn’t immediately create a buyer’s market, but it could yield creative new approaches.
Advertisers embrace the opportunity to reach the streaming giant’s younger, more affluent viewers.
Omnicom Group Inc. said its organic revenue grew 11.9% in the first quarter of 2022 and that it is confident in its growth “despite uniquely challenging global events,” including the war in Ukraine, the Covid-19 pandemic, rising inflation and supply-chain disruptions.
Kraken has named Gannett executive Mayur Gupta its first chief marketing officer as competition in the fast-growing category heats up.