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CMO Today

In Three Days, the Hallmark Channel Managed to Upset Pretty Much Everyone

The Hallmark Channel’s decision to pull ads showing a same-sex wedding—only to reverse course days later amid a social-media backlash—highlights the speed at which companies are acting to avoid the wrath of the flash mob. 272

Unilever to Miss Sales Target, Putting Pressure on CEO

Unilever warned it would miss its sales target for the year, blaming difficulties in the U.S. and other key markets and setting up an early challenge for Chief Executive Alan Jope, less than a year in the top job.

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China Ditches NBA Playbook in Reaction to Soccer Star’s Tweet

The response from Beijing to Mesut Özil after he criticized the country’s treatment of Uighurs was far less aggressive than its attack against an NBA executive two months ago.

Ad Giant Dentsu Names Jacki Kelley as CEO of Americas

Dentsu Aegis Network, a unit of Japan’s Dentsu, named agency and media veteran Jacki Kelley as chief executive of its Americas operations, succeeding Nick Brien.

Facebook Says Its Web Trackers Comply With New California Law

Facebook maintains that it doesn’t need to make changes to its web-tracking services in order to comply with California’s new privacy law, setting up a potential early clash over the measure set to take effect Jan. 1.

Big Brands, Online Startups Find Success Rests on Store Shelves

Some of the world’s biggest consumer-products companies are recognizing the clout of old-fashioned retail, even after investing billions of dollars in online startups that sold everything from razors to tampons directly to consumers. 14

CONTENT FROM OUR SPONSORCMO Insights and Analysis from Deloitte
  • 香蕉视频苹果下载Marketing budgets are expected to grow 8.7% in the next year, according to the latest CMO Survey, conducted biannually by Duke University’s Fuqua School of Business and sponsored by Deloitte and the American Marketing Association. Among other findings, marketers rate their companies’ CX activities “poor” and tend to focus on managing the present rather than preparing for the future. On a positive note, the survey finds that marketing leaders believe new technologies have strengthened the importance of marketing within their organizations.

  • Though many CMOs have more responsibility than ever, they often struggle to fully engage with their C-suite peers. New Deloitte research points to a crisis of confidence among top marketers, with only 5% of surveyed CMOs assessing themselves as high performers. Three strategies can help CMOs embrace their potential and increase their influence.

  • Only a minority of organizations are truly insight-driven and able to take advantage of the wealth of opportunities that big data, analytics, and AI provide. Deloitte research shows that a company’s culture can be a critical factor. CMOs and other C-suite leaders can adopt several strategies to foster an environment that is conducive to data-driven decision-making.

  • Digital reality technologies such as virtual, augmented, and mixed reality were long considered experimental and not fully ready for prime time, but today, organizations including the United States Golf Association are putting these tools to work for purposes involving visualization, training, collaboration, and entertainment.

  • Even seemingly well-crafted strategies can lead to disappointing results. Understanding three common points of tension in strategy development and execution can help CMOs and other business leaders bring to fruition plans that meet, or even exceed, expectations.

  • Knowing what a brand stands for can help executives determine if the company should assert a viewpoint on business, social, and political issues. Jim Stengel, CEO of The Jim Stengel Company, explains why purpose is essential for modern marketing.

Please note: The Wall Street Journal News Department was not involved in the creation of the content above.