- CMO Today
But media buyers’ appetite for in-game ads remains middling—for now.
But media buyers’ appetite for in-game ads remains middling—for now.
AT&T posted strong customer growth in its core wireless business during the first quarter as it capped its run as a modern media company.
Infowars and other media assets backed by far-right radio host Alex Jones filed for bankruptcy, opening a new front in his legal fight with families of Sandy Hook victims after he was found liable for falsely claiming the 2012 shooting was a hoax.
Publicis said organic revenue grew about 11% in the first quarter, as marketers increasingly seek its help in the areas of first-party data, digital media and commerce.
Advertising has followed shopping online during the pandemic at a breathless rate. The ad spend was concentrated—78.6%—at just 10 top digital publishers and platforms and the proportion is creeping higher.
With the handoff of Warner Bros. and HBO, the company returns to focusing on core wireless and broadband services.
Major League Baseball’s new deals with Apple TV+ and Peacock are making it more complicated—and expensive—for fans to watch their team’s games.
CEO Jason Kilar, who shook up entertainment industry during his stint, and Warner Bros. head Ann Sarnoff announced plans to step down.
Newly revamped legislation aimed at helping news publishers negotiate deals with digital platform operators wouldn’t apply to the biggest media companies, people familiar with the proposal said.
The billionaire reported owning a 9.2% stake in the social-media company, topping co-founder and Jack Dorsey and elbowing out numerous financial institutions.
Star power of dictator’s sister has risen after appearances at 2018 Winter Olympics, two nuclear summits and as a signatory in state media.
Advertisers are finding success with their forays into podcasts and other digital audio, but measuring results can be a challenge—and prices are rising.
A listed company’s chief financial officer and people working for an accounting firm were among those on board.
Gambling regulators in two states say they are looking into both companies amid sexual-misconduct accusations made against Barstool founder Dave Portnoy. Penn is on track to take full ownership of Barstool next year.
Social-media researchers and users say the short video app has blocked almost all overseas accounts in the country, creating an information black hole on the app.
The videogame publisher’s ambitious mobile expansion also has investors excited for the next “Grand Theft Auto” sequel.
A website developed by hackers is a new tool in the West’s battle to counter Russia’s propaganda campaign.
Publisher misrepresented where billions of ads were placed, researchers say, and Gannett corrected the issue in recent days.
AT&T offered new financial targets for its telecom operations after it divests WarnerMedia and gets out of the digital-entertainment realm, including cutting its legacy copper network in half by 2025, allowing it to expand its use of 5G and fiber.
The next-generation iPhone SE will offer ultrafast connectivity, as the tech giant tries to keep its sales at a record pace.
Page