Nicole Nguyen

Nicole Nguyen

Personal Tech columnist, The Wall Street Journal


Nicole Nguyen is a Personal Tech columnist at The Wall Street Journal. She joined the Journal after five years at BuzzFeed News, where she covered how technology companies’ products and policies affect people’s lives. Before BuzzFeed, she co-hosted a segment about tech trends for PopSugar Now, a show that aired on TVGN. She was born and raised in the Bay Area and graduated from UC Davis. She now lives in San Francisco with, to her husband’s great dismay, zero cats or dogs. She can be reached at or  on Twitter.

Latest Articles

Review | Nicole Nguyen

The Case for a $700 Smartphone

香蕉视频苹果下载October 25, 2020 01:00 pm ET

Four-figure phones have become standard, but the best value can be found in less-expensive models that still deliver great cameras, long-lasting batteries and future-proof 5G connectivity, Nicole Nguyen writes.

Personal Technology: Nicole Nguyen

Tablets have struggled to find their place as mainstream gadgets, with most used for reading and streaming on the couch. The new Apple iPad Air is for people who want to get some work done before they iPad-and-chill.

Personal Technology

Mini video devices from Roku, TiVo, Google and Amazon provide an easy way to upgrade an older, out-of-date smart TV. Here is how the media players compare on key areas—and how to pick which suits your streaming needs best.


AirPods Pro Are Even Better a Year Later

September 27, 2020 01:00 pm ET

With new software updates, Apple is squeezing more value out of its year-old AirPods Pro, the company’s noise-canceling wireless earbuds.

Nicole Nguyen

Apple, in trying to prove that its gadgets and services are for everybody, now offers more products at more price points—resulting in too many overlapping features. What happened to Steve Jobs's keep-it-simple approach?


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