Netflix Explores a Version With Ads as Subscriber Base Shrinks

Company ends first quarter with 200,000 fewer subscribers and says it expects to lose two million more in current quarter

Netflix is facing slowing revenue growth related to stiffer competition from rivals and significant account sharing.

Photo: Mario Tama/Getty Images

Netflix Inc. said it is exploring offering a lower priced ad-supported version of the platform to boost its subscriber base, after the streaming giant posted its first quarterly subscriber loss in more than a decade.

The move is a significant change for a company that has sold itself since its inception as a commercial-free haven for its members. Netflix is grappling with slowing revenue growth caused by stiffer competition from rival services and rampant account sharing香蕉视频苹果下载 among its customers.

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