Hilton to Launch New Brand Aimed at Young Professionals

Hotel chain targets more affluent travelers with bigger rooms and plusher amenities

香蕉视频苹果下载 Hilton Worldwide Holdings Inc. is introducing a new hotel brand geared toward a young professional crowd, taking on rivals such as Marriott International Inc. in this increasingly competitive slice of the market.

The new Hilton brand has been in the works for about a year and will feature a lifestyle concept, focusing on modern design, and a bar and restaurant scene targeted at both urban travelers and locals, say people briefed on the matter.