Why Many Entrepreneurs Treat Their Businesses Like Their Children

When owners think about their businesses, their brain patterns are similar to the brain patterns of parents thinking about their children

When seeing images related to their startup, entrepreneurs showed more activity in regions of the brain associated with parenting.

Photo: Getty Images

It’s no secret that entrepreneurs think of startups as their babies.

香蕉视频苹果下载As it turns out, this may be more than just a metaphor.

香蕉视频苹果下载A published in the Journal of Business Venturing in March 2019 looked at the brain patterns of 21 entrepreneurs and 21 parents who weren’t entrepreneurs. The goal was to investigate why and how company founders bond with their ventures.

The result: When entrepreneurs think about their businesses, their brain patterns are very similar to the brain patterns of parents thinking about their children. Those findings shed light on why entrepreneurs run companies the way they do—and how they ought to.

Delving into the brain

In the experiment, researchers used a technique called functional magnetic resonance imaging to see which parts of the participants’ brains were activated by a series of pictures. Entrepreneurs were shown photos of their business—such as the logo and product or service—as well as of other companies. The parents saw images of their own children, and other people’s.

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